Logo: greenomics corporation
Logo: greenomics corporation

Articles - May 19, 2012

Introduction

This presents foundational works that promote understanding of the need for sustainable business practices, the constructs and basic principles that support decision making, and help create a common language for discussion. If you find a broken link, Please let us know.

Readings

120px INSTEAD Logo small1 FUNDAMENTALS

Green to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage.

The Sustainable MBA – The Manager’s Guide to Green Business
A guide for anyone interested in what the business sector can and is doing in sustainability. It is a practical guide with lots of tips on how to get involved and how to really bring these ideas into your job, whatever job that might be.

Natural Capitalism: Creating the Next Industrial Revolution
This is the first book to explore the lucrative opportunities for businesses in an era of approaching environmental limits.

Cradle to Cradle: Remaking the Way we Make Things
This book is a manifesto calling for the transformation of human industry through ecologically intelligent design.

The Sustainability Advantage
Shows that the business benefits of sustainable development strategies are quantifiable and real – and executives do not have to be tree-hugging environmental activists to reap these benefits.

The Next Sustainability Wave
Assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies.

The Sustainability Champion’s Guidebook
This practical, easy-to-follow guidebook helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise. The Sustainability Champion’s Guidebook outlines the transformational steps to take, tips and techniques to use, and derailers to avoid.

Investing in a Sustainable World: Why GREEN is the New Color of Money on Wall Street
This book presents arguments that “going green” leads directly to better stock market performance, and that investors and companies who ignore it will lose money.

Hot, Flat, and Crowded: Why We Need a Green Revolution
This proposes a concept called “Geo-Greenism” as a strategy to protect against climate change and to create a healthier, richer, more innovative, more productive, and more secure world.

The Necessary Revolution
How Individuals and Organizations Are Working Together to Create a Sustainable World

This book describes companies around the world leading the change from dead-end “business as usual” tactics to transformative strategies that are essential for creating a flourishing, sustainable world.

The Philosophy of Money
Although first published in 1900 in German, it has since been translated and edited into English. It provides interesting insights into how money is perceived and can be used and explores possibilities that have direct implications for today’s acceptance and treament of money, people, and our economic system.

The Green Economy
This book presents an alternative economic model to zero growth vs environmental degradation by focusing on sustainability from the perspective of future generations. It also presents methods to move toward sustainability and means of measurement for success.

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