Grey to Green Decision Making

Turning Grey to Green.

The black and white world of decision making can often turn to grey when it comes to sustainable business practises. Those who do not accept the overwhelming research from credible sources world-wide are holding back the necessary and important work to address the seriousness of the situation impacting their own business.

If the “sustainists” in your organization are being kept in the closet, the Greenomics team would be happy to provide you with tangible real world examples to unlock the door and let them out. We can help align the naysayers through our workshops, geared specifically for your industry. We can provide the black and white for those who see green as grey. Once those colour correcting processes have occurred – there are many more to follow. Decision-making moves from securing the lowest cost for goods that meet your business needs, to embracing fuller criteria that take into account planet, people and profit.

 True sustainability comes to you as you move ahead of your industry standards and take a leadership position. While there are clear benefits to this course of action such as retaining exceptional employees, bolstering corporate image, and gaining competitive advantage, this does not come without making difficult decisions. Greenomics Corporation has always maintained the business side of sustainability and understands the bottom line. Our team of experts is here to help you turn grey decision making into green outcomes that keep you in the black:

1.    Invest in a SOFA

Greenomics recommends that you start with a Sustainability Opportunity Field Assessment (SOFA) report that presents the current sustainable state of your ,company identifies the gap to sustainability, and sets short, mid, and long term actions required in achieving sustainability. The recommendations are based on an assessment of such factors as level of effort, costs, time, and risks.

2.    Plan and Implement

Once a project is properly mapped out you’ll need to transition to the implementation phase. This requires careful planning, and attention to change management principles and team dynamics. In many cases you’ll be entering new territory and you will need to train your senior team, line staff, and educate all your stakeholders. Greenomics can work with you to ensure a successful transition, and pitch in where you most need the help.

3.    Review and Evaluate

Greenomics understands the wisdom in “if you can’t measure it, don’t do it”. As you move into the evaluation phase the focus is on interpreting the measurable outcomes, identifying successes and shortcomings, and setting out next steps. The outcomes provide quantitative data to support both internal and external messaging, and create baselines to measure further improvement.

4. Communicate

Greenomics recommends that businesses talk in terms of what they have accomplished, not in terms of what they plan to accomplish. This avoids the pitfalls of green washing, and is a more authentic approach to marketing and communications.

“Do the right thing. Be seen doing the right thing; and  don’t get the two mixed up.”

                                                                  Jim Hoggan, Hoggan and Associates.

To learn more about how to embrace green decision making please contact:

Aron Bjornson | 604.568.5483 | aron.bjornson@greenomics.ca