Assessing the Assessors

Greenomics President, Erich Schwartz , is interviewed by Business in Vancouver (BIV), an award-winning weekly newspaper serving Greater Vancouver, Canada, since 1989. It targets business decision-makers and provides local business news and information.

Assessing the Assessors: Sustainability Consultants can help you learn the lay of the land as you try to save the planet – By Corey Van’t Haaff

Make no mistake: the field of sustainability is big business, but who exactly is throwing a hat into the ring? The line between green and greenwashing isn’t always obvious, and education might be the only clear answer. The question is, Who do you turn to in order to get that education?

The problem might be pretty simple to some: we are using too much energy and creating too many greenhouse gases (GHGs). But the means to deal with the problem aren’t always as easy. The low hanging fruit – the easy fixes – will help the environment a bit, but in the long term, you need to develop a strategy to accomplish greater goals.

You can do it for humanitarian reasons, to be socially responsible, and that may be enough for some, but not for everybody. From a business perspective, the debate also has to centre around a reduction in costs. Together, cost-savings, social responsibility and environmental protection are a three-pronged approach that will work.

“The issue is not about saving the planet. It’s about saving yourself and creating a sustainable world where people flourish,” according to Erich Schwartz, president of Greenomics, a consultancy company focused on the business of sustainability.

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